About Yumi Clothing
British Design, Made to Feel Effortless
Yumi is a British womenswear brand with over 25 years of history, rooted in the creativity and individuality of London style.
From our beginnings in Camden, we have always believed that fashion should feel joyful, expressive and easy to wear. Our collections are designed for women who love colour, print and feminine details — pieces that bring personality to everyday dressing, special occasions and everything in between.
Our Story
Yumi began with a simple idea: to create clothing that feels distinctive, flattering and full of character.
Inspired by British design, vintage influences and the energy of London, our pieces are known for playful prints, thoughtful shapes and effortless styling. From dresses and jumpsuits to knitwear, outerwear and occasionwear, every collection is created to help women feel confident, comfortable and beautifully dressed.
Over the years, Yumi has grown from a UK brand into an international name, loved for its unique prints, easy silhouettes and feel-good approach to fashion.
Yumi in the US
Although our roots are proudly British, we’re excited to bring Yumi closer to our customers in the United States.
Our US website, yumiofficial.com, has been created to offer a smoother shopping experience, with selected styles fulfilled directly from our US warehouse. This means US customers can enjoy Yumi’s British-designed collections with local shipping and straightforward US returns.
The same Yumi spirit — now closer to home.
What We Design For
We design clothing for real moments: weddings, vacations, workdays, weekends, dinners, celebrations and the everyday plans that become memories.
Our aim is to make getting dressed feel easier. Whether it’s a printed midi dress, an easy jumpsuit, a soft cardigan or a statement piece for an occasion, Yumi is about creating outfits that feel considered without feeling overdone.
We love pieces that can be worn again and again — styled your way, for your life.
Our Approach
At Yumi, we care about creating collections with purpose. We focus on wearable designs, considered details and pieces that offer lasting appeal beyond one season.
We continue to make more thoughtful choices across our collections, from planning production carefully to improving materials, packaging and sourcing wherever possible. Our goal is to create clothing that feels good to wear and is made with greater care.
Welcome to Yumi
Yumi is for women who want fashion with personality — colour, print, ease and confidence in every piece.
From London to the US, our story continues with the same belief we started with: getting dressed should feel joyful.
Welcome to Yumi. You look amazing.